Hi, I’m Liz!
Creating beautiful, usable media and marketing is my passion.
I am a skilled media designer, marketer, and instructor with an entrepreneurial spirit. As an artist and a communicator, I enjoy the liberty to choose any media format and find fulfillment in all projects, whether it is Web, video, print or a mixture of mediums.
While teaching college and taking on several side projects, I have honed a devoted and unbreakable determination towards both life and career; and I love to use those qualities to help others claim their place on the Web in a beautiful and charming way.
The Pertinents.
- NAMEElizabeth Robinson
- CAREERWeb & Marketing Professional, Instructor, Entrepreneur
- EDUCATIONMS, Internet Marketing; BFA, Interactive Media Design
- FREELANCEPlease visit me at Turningstones Media
Stalk. If You Must.
Teaching Portfolio
In learning you teach, in teaching you learn.
Classes Taught at Art Insitute of Houston & Houston North from 2011-2019
Interactive Media / Web Design
- IMD120 – Programming Logic
- IMD131 – Intro to Scripting Language
- IMD213 – Digital Visual Composition
- IMD231 – Concepts in Motion Design
- IMD311 – Usability Testing
- IMD312 – Interactive Motion Graphics
- IMD321 – Project Management
Audio, & Photography
- RS350 – Digital Marketing
- PHOT322 – Web Photographic Portfolio I
- PHOT412 – Web Photographic Portfolio II
Graphic / Web Design
- GWDA101 – Applications and Industry
- GD316 – Introduction to Web
- GD317 – Web Scripting
- GD402 – Design Team
- GD414 – Web Layout
- GD415 – Web Animation
- GD421 – ePortfolio
Fashion Retail Management
- FRM235 – Brand Marketing
- FRM400 – Media Planning & Buying
- FRM420 – Web Marketing for Fashion & Retail Management
Web & Marketing Portfolio
Leave no stone unturned.
All Web and marketing projects are published through my company, Turningstones Media.
Turningstones Media is a full service media firm focused on providing small businesses, entrepreneurs, and industry professionals with beautiful Web design and marketing solutions.
If you would like me to help with any of your business needs, please contact me through the Turningstones Media contact form for a competitive Web design and marketing quote.
Thank you for your interest, and I look forward to turning some stones with you!
Professional Web & Marketing Resume of Elizabeth Robinson
Summary of Qualifications
- Proven abilities in Internet marketing, including: branding, email marketing, Web design practices, public relations, content strategy, social media, mobile, landing pages, conversion goals and sales funnels, search engine optimization, pay-per-click placements, budgets, report and goal analysis, and integration with offline marketing
- Highly skilled in numerous media applications, software and Web languages
- Creative leader and thinker by nature with attention to detail
- Goal oriented, strong work ethic and technically savvy
Education
Master of Science, Internet Marketing2011
Full Sail University
Bachelor of Fine Arts, Interactive Media Design2008
Art Institute of Houston
Experience
Founder/Owner, CEO/Directing Manager2011 – Present
Turningstones Media
Adjunct Instructor2011 – Present
Art Institute of Houston – North
- Taught a variety of marketing, Web, and project management courses, including:
- Project Management
- Design Team
- Usability Testing
- Media Buying and Planning
- Fundamentals of Marketing
- Web Marketing
- Brand Marketing
- Web Layout
- Intro to Web
- Intro to Scripting
- Programming Logic
- Created and implemented fresh lesson plans for Design Team, Web Layout, Brand Marketing, and Web Marketing courses to align with present-day Web, marketing and project management best practices
Web & Marketing Manager2011 – 2012
American Pediatric Society / Society for Pediatric Research
- Headed redesign of the joint societies’ Website, which included architecture, content, aesthetic, and usability improvements
- Communicated effectively across departments and with society committees and stakeholders to ensure proper branding of services and alignment of strategic goals through the Web
- Worked closely with the Executive Director to create a content strategy for the Website and social media outlets that included aggregating, curating and sharing current content as well as the creation of new content
- Steered the creative direction of rebranding through logo mockups and Web style guides
- Developed a Web requirements guide which detailed ways to accomplish the goals outlined in the societies’ strategic plans through in-house/outsourced projects or third-party applications
- Created a strategic plan for the communication of news and updates that included a RSS feed on the homepage and a biweekly newsletter
- Edited and wrote content for the Website and newsletters to adhere with AP style and best practices for writing on the Web
- Developed HTML/CSS newsletters and distributed through in-house email management
Web Designer2008 – 2011
International Facility Management Association
- Utilized Microsoft SharePoint and SpiceWorks to manage Web projects and tasks across all departments while effectively communicating timelines and suggested changes
- Introduced, encouraged and headed the development of landing pages and set up conversion tracking of developed landing pages with Google Analytics
- Developed strategic plans of testing landing pages and their elements (copy, graphics and layout) with Google Website Optimizer that included A/B and multivariate testing, among other strategies
- Worked with corporate sales department to develop a better method for publishing and tracking Website banner advertisements using Google DoubleClick
- Worked closely with the Director of Marketing to ensure proper branding across the Web including AP style edits and adhering to graphic style guides
- Encouraged and helped shape the role of social media by working closely with the public relations and communications team
- Played a critical role in the redesigning the association’s Website in current Web languages as well as aesthetically and architecturally
- Worked closely with the graphics and marketing team to develop and produce 5+ aesthetically pleasing, well-structured Websites for association’s annual conferences and expositions
- Updated layout, navigation and coding languages of the association’s non-profit foundation Website
- Managed 10+ Websites, including sites for the FMJ, IFMA’s bimonthly publication, and mini sites for the association’s 16+ councils and communities of practice
- Developed cross-browser compliant mass communication/marketing emails in HTML and CSS and utilized Constant Contact and Critical Impact to manage lists and distribute
Proficient With
Operating Systems – Windows 95+, Mac OS 8+
Dreamweaver/Web/Languages – HTML 2.0-5, CSS 1-3, CSS 4 Modules, JavaScript, PHP/MySQL, WordPress, Joomla
Photoshop – Photo Manipulation, Layouts, Graphics
Illustrator – Vector Images, Layouts, Graphics
Flash – Animation, Web, eLearning, ActionScript 3
InDesign – Layouts, ePubs
Microsoft Word – Professional Documents, Templates
Microsoft PowerPoint – Professional Presentations, Templates
Microsoft Excel – Equations, Charts
iWork – Keynote, Numbers, Pages
Google – AdWords, AdSense, and DoubleClick, Analytics/Content Experiments (Website Optimizer), Webmaster Tools, Web Toolkit
Email Marketing – Constant Contact, Critical Impact, Best Practices
Familiar With
Final Cut Pro – Video Editing/Manipulation
After Effects – Video Manipulation, Animation, Expressions
Programming Language/Database – Java, Cold Fusion, ASP Classic, C# and C++/.NET
Pro Tools – Audio Manipulation
Contact
Drop me a line!
I’ll help your bottom line!
Hello, thank you for your interest!
For a custom, competitive Web Design and marketing quote, please use Turningstone Media’s contact form.
Please use the contact form on *this page* to get in touch about *this Website* or any educational or speaking opportunities.
I am passionate about the Web and marketing – and everything in between… so I also love teaching and speaking about it to help others claim their place on the Web in a beautiful and charming way. I would love speak, teach, or train if you are looking to hold a workshop, training, or any other technology educational event.
I look forward to hearing from you!
