Master of Science, Internet Marketing2011

Full Sail University

Bachelor of Fine Arts, Interactive Media Design2008

Art Institute of Houston

Founder/Owner, CEO/Directing Manager2011 – Present

Turningstones Media

Adjunct Instructor2011 – Present

Art Institute of Houston – North

• Taught a variety of marketing, Web, and project management courses, including:
  • Project Management
  • Design Team
  • Usability Testing
  • Media Buying and Planning
  • Fundamentals of Marketing
  • Web Marketing
  • Brand Marketing
  • Web Layout
  • Intro to Web
  • Intro to Scripting
  • Programming Logic
• Created and implemented fresh lesson plans for Design Team, Web Layout, Brand Marketing, and Web Marketing courses to align with present-day Web, marketing and project management best practices

Web & Marketing Manager2011 – 2012

American Pediatric Society / Society for Pediatric Research

• Headed redesign of the joint societies’ Website, which included architecture, content, aesthetic, and usability improvements
• Communicated effectively across departments and with society committees and stakeholders to ensure proper branding of services and alignment of strategic goals through the Web
• Worked closely with the Executive Director to create a content strategy for the Website and social media outlets that included aggregating, curating and sharing current content as well as the creation of new content
• Steered the creative direction of rebranding through logo mockups and Web style guides
• Developed a Web requirements guide which detailed ways to accomplish the goals outlined in the societies’ strategic plans through in-house/outsourced projects or third-party applications
• Created a strategic plan for the communication of news and updates that included a RSS feed on the homepage and a biweekly newsletter
• Edited and wrote content for the Website and newsletters to adhere with AP style and best practices for writing on the Web
• Developed HTML/CSS newsletters and distributed through in-house email management

Web Designer2008 – 2011

International Facility Management Association

• Utilized Microsoft SharePoint and SpiceWorks to manage Web projects and tasks across all departments while effectively communicating timelines and suggested changes
• Introduced, encouraged and headed the development of landing pages and set up conversion tracking of developed landing pages with Google Analytics
• Developed strategic plans of testing landing pages and their elements (copy, graphics and layout) with Google Website Optimizer that included A/B and multivariate testing, among other strategies
• Worked with corporate sales department to develop a better method for publishing and tracking Website banner advertisements using Google DoubleClick
• Worked closely with the Director of Marketing to ensure proper branding across the Web including AP style edits and adhering to graphic style guides
• Encouraged and helped shape the role of social media by working closely with the public relations and communications team
• Played a critical role in the redesigning the association’s Website in current Web languages as well as aesthetically and architecturally
• Worked closely with the graphics and marketing team to develop and produce 5+ aesthetically pleasing, well-structured Websites for association’s annual conferences and expositions
• Updated layout, navigation and coding languages of the association’s non-profit foundation Website
• Managed 10+ Websites, including sites for the FMJ, IFMA’s bimonthly publication, and mini sites for the association’s 16+ councils and communities of practice
• Developed cross-browser compliant mass communication/marketing emails in HTML and CSS and utilized Constant Contact and Critical Impact to manage lists and distribute