Summary of Qualifications

  • Proven abilities in Internet marketing, including: branding, email marketing, Web design practices, public relations, content strategy, social media, mobile, landing pages, conversion goals and sales funnels, search engine optimization, pay-per-click placements, budgets, report and goal analysis, and integration with offline marketing
  • Highly skilled in numerous media applications, software and Web languages
  • Creative leader and thinker by nature with attention to detail
  • Goal oriented, strong work ethic and technically savvy


Master of Science, Internet Marketing2011

Full Sail University

Bachelor of Fine Arts, Interactive Media Design2008

Art Institute of Houston


Founder/Owner, CEO/Directing Manager2011 – Present

Turningstones Media

Adjunct Instructor2011 – Present

Art Institute of Houston – North
  • Taught a variety of marketing, Web, and project management courses, including:
    • Project Management
    • Design Team
    • Usability Testing
    • Media Buying and Planning
    • Fundamentals of Marketing
    • Web Marketing
    • Brand Marketing
    • Web Layout
    • Intro to Web
    • Intro to Scripting
    • Programming Logic
  • Created and implemented fresh lesson plans for Design Team, Web Layout, Brand Marketing, and Web Marketing courses to align with present-day Web, marketing and project management best practices

Web & Marketing Manager2011 – 2012

American Pediatric Society / Society for Pediatric Research
  • Headed redesign of the joint societies’ Website, which included architecture, content, aesthetic, and usability improvements
  • Communicated effectively across departments and with society committees and stakeholders to ensure proper branding of services and alignment of strategic goals through the Web
  • Worked closely with the Executive Director to create a content strategy for the Website and social media outlets that included aggregating, curating and sharing current content as well as the creation of new content
  • Steered the creative direction of rebranding through logo mockups and Web style guides
  • Developed a Web requirements guide which detailed ways to accomplish the goals outlined in the societies’ strategic plans through in-house/outsourced projects or third-party applications
  • Created a strategic plan for the communication of news and updates that included a RSS feed on the homepage and a biweekly newsletter
  • Edited and wrote content for the Website and newsletters to adhere with AP style and best practices for writing on the Web
  • Developed HTML/CSS newsletters and distributed through in-house email management

Web Designer2008 – 2011

International Facility Management Association
  • Utilized Microsoft SharePoint and SpiceWorks to manage Web projects and tasks across all departments while effectively communicating timelines and suggested changes
  • Introduced, encouraged and headed the development of landing pages and set up conversion tracking of developed landing pages with Google Analytics
  • Developed strategic plans of testing landing pages and their elements (copy, graphics and layout) with Google Website Optimizer that included A/B and multivariate testing, among other strategies
  • Worked with corporate sales department to develop a better method for publishing and tracking Website banner advertisements using Google DoubleClick
  • Worked closely with the Director of Marketing to ensure proper branding across the Web including AP style edits and adhering to graphic style guides
  • Encouraged and helped shape the role of social media by working closely with the public relations and communications team
  • Played a critical role in the redesigning the association’s Website in current Web languages as well as aesthetically and architecturally
  • Worked closely with the graphics and marketing team to develop and produce 5+ aesthetically pleasing, well-structured Websites for association’s annual conferences and expositions
  • Updated layout, navigation and coding languages of the association’s non-profit foundation Website
  • Managed 10+ Websites, including sites for the FMJ, IFMA’s bimonthly publication, and mini sites for the association’s 16+ councils and communities of practice
  • Developed cross-browser compliant mass communication/marketing emails in HTML and CSS and utilized Constant Contact and Critical Impact to manage lists and distribute

Proficient With

Operating Systems – Windows 95+, Mac OS 8+

Dreamweaver/Web/Languages – HTML 2.0-5, CSS 1-3, CSS 4 Modules, JavaScript, PHP/MySQL, WordPress, Joomla

Photoshop – Photo Manipulation, Layouts, Graphics

Illustrator – Vector Images, Layouts, Graphics

Flash – Animation, Web, eLearning, ActionScript 3

InDesign – Layouts, ePubs

Microsoft Word – Professional Documents, Templates

Microsoft PowerPoint – Professional Presentations, Templates

Microsoft Excel – Equations, Charts

iWork – Keynote, Numbers, Pages

Google – AdWords, AdSense, and DoubleClick, Analytics/Content Experiments (Website Optimizer), Webmaster Tools, Web Toolkit

Email Marketing – Constant Contact, Critical Impact, Best Practices

Familiar With

Final Cut Pro – Video Editing/Manipulation

After Effects – Video Manipulation, Animation, Expressions

Programming Language/Database – Java, Cold Fusion, ASP Classic, C# and C++/.NET

Pro Tools – Audio Manipulation